Logo design for Certoys, a startup which creates educational toys for adults, such as mini computers that help demonstrate how computers work. Purple is a color often associated with education, as is green so these colors suited the logo well. The owner liked owls, so it was included in the logo. Owls are also associated with wisdom, which carried the education aspect, but the logo still retains a fresh, fun feeling without becoming childish. The simplicity also ensures that the logo can be used anywhere, either in print or on the web.